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Our commitment to our customers

NB Power’s top priority at this time is providing safe and reliable service to customers’ homes, businesses and communities so they can focus on what matters most.

We understand that New Brunswickers may have difficulty paying their bills due to illness, job loss, or requirements to self-isolate as result of this pandemic. Click here to learn more about the steps we’re taking to help support our customers.

In order to do our part to help contain the spread of COVID-19, we have moved our operations to essential services only. This includes emergencies, outage restoration, moving requests and essential water heater services. Please call us at 1 800 663-6272 for support with these essential services - our team remains available to assist you.




It is very important for us as New Brunswickers to do our part to help contain the spread of COVID-19.

In support of the COVID-19 response here in New Brunswick, NB Power has moved to essential services only. To learn how NB Power can help you during these unprecedented times, click here.

Since NB Power is the delivery agent for New Brunswick’s energy efficiency programs, this means that all programs have been suspended until further notice and we will not be accepting new registrations at this time.

During this challenging time, our commitment to our fellow New Brunswickers remains strong. We will continue to provide safe and reliable service for your homes, businesses and communities so you can focus on what matters most.

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PowerShift Atlantic

PowerShift Atlantic

Clean Collaboration

PowerShift Atlantic, a multi-year initiative, launched in 2010 as one of Natural Resource Canada’s 19 Clean Energy Fund projects conducted nationwide. It was focused on finding more effective ways to integrate renewable energy sources such as wind energy into our electricity system, with demonstration programs for residential and commercial customers across the Maritimes.

PowerShift Atlantic demonstrated one of the world’s first fully grid-integrated virtual power plants designed  to allow for more effective integration of wind power. Unlike typical demand response services, the virtual power plant uses load and wind forecasting and aggregation capabilities to perform near real-time load shifting of commercial and residential loads and provide new ancillary services to the grid. The end-uses targeted have storage capacity such has electric water heaters and electric thermal storage heating.

High-level system architecture

Maritime customers actively participated in the demonstration project. Demonstration programs connected with residential and commercial utility customers across the region. As of March 2015, the research project is now complete.

By remotely shifting cycles a few minutes here and there and combining loads from many customers – PowerShift Atlantic demonstrated ways to optimize wind-generated energy, without requiring change in customer behaviour or consumption.

The primary objective of this demonstration and research was to determine if load shifting can provide an economic and effective alternative to building new supply side ancillary services for the integration of wind with minimal or no disruption to participating utility customers. Following the demonstration phase a business case and final report were issued.

The demonstration phase reached over 17 MW at full capacity. 17 MW is enough energy to power approximately 11,500 electrically heated homes.

Final Report For Clean Energy Fund (CEF)

Customers Connected

Customers connected


Residential and commercial customers across the region were connected, participated and engaged in a truly innovative and valuable way.

The research project has attracted attention at smart grid conferences as well as awards:

Canadian Electrical Association Sustainable Electricity Award for Economic Excellence (2012)

The Canadian Wind Energy Association R.J. Templin Award for work that has significantly advanced the wind energy industry in Canada (2012)

2014 Peak Load Management Alliance (PLMA) Award for Innovative Application of Technology