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Peak Rebate Program

  • The Peak Rebate Program rewards participants for making simple energy-saving changes on request.

Peak power happens on cold winter mornings when New Brunswickers crank up their electricity use, all at the same time. This peak means we have to use the most expensive and least green electricity in our supply.

We need your help to reduce demand during these winter peaks to help ‘beat the peak,’ to save money and the environment.


Program benefits

  • Add another revenue stream to your business this winter
  • You’re in control. You decided how big or small of a change you want to make.[1]
  • Help the environment

[1] You can reduce your demand a minimum of 100 kW


NB Power will pay eligible commercial and industrial customers to reduce their demand use:

  • Between December 1 and March 31
  • On business days, from 7:00 - 9:00 AM
  • A maximum of 12 times per winter

YOU’RE IN CONTROL. It’s as easy as three simple steps:

  1. Sign up for Peak Rebate Program. 
  2. You decide how big or small of a change you want to make.
  3. NB Power alerts you the day before each event and you reduce your demand the following morning.

You can get $60/kW incentive payments for your average demand reduction across all demand response events.



How can you reduce your demand?

Potential demand reduction measures include, but are not limited to:

  • Reducing or deferring operating equipment between 7:00 AM and 9:00 AM
  • Reducing the speed of your air handling system
  • Postponing tasks that require larger amounts of electric power
  • Cycling different types of heating
  • Changing the settings on your compressors for refrigeration
  • Switching to alternate power sources, such as on-site diesel generators or battery storage


Program Eligibility

Open to New Brunswick utility customers and their Energy Service Providers. Participating sites must be an NB Power customer or a non-NB Power customer (Saint John Energy, Perth-Andover Light Commission, or Edmundston Energy) with a rate class of General Service I or II, Small Industrial, or Large Industrial, in addition to meeting the following criteria:

  • With notice by 12:00 PM the day prior, you can reduce your demand the following morning between 7:00-9:00 AM
  • You can reduce your demand a minimum of 100 kW
  • You are not enrolled in the following programs: Surplus Energy Rate, Interruptible Energy Rate, Curtailable Power Credits, Large Industrial Renewable Energy Purchase Program
  • You are not a wholesale customer



You decide how big or small of a demand reduction you want to make, and get paid accordingly. You’ll need a minimum reduction of 100 kWs from 7:00-9:00 AM. We will pay you $60/kW for your average demand reduction across all demand response events. For example: 200 kW x $60/kW = $12,000 incentive payment.

In the event of a winter with no demand response events, you will be compensated 10% of your Dec. 1-March 31 average monthly peak demand between 7:00-9:00 AM (excluding weekends and statutory holidays), x 10%, x $60/kW. For example: Average is 1000kW x 0.10 x $60 = $6,000 (or $10,000 whichever is less).


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Interested in participating in the 2023/24 Peak Rebate Program? Let us know and an energy advisor will reach out to confirm your eligibility and registration.



Success Stories

Alcool NB Liquor

“It was worthwhile and very easy to participate in the program,” said Mike Harty, Director of Properties and Facilities at ANBL. “We have our own internal energy targets and we also want to contribute to the greater good, to help ‘beat the peaks,’ so we see it as a win-win all around. We would definitely recommend the program to others.”